Google PageRank Secrets & Tips
is a secret algorithm which Google
defines as: "...PageRank continues to provide the basis
for all of our web search tools."
Google also states: "Important, high-quality sites receive
a higher PageRank, which Google remembers each time it conducts
a search. Of course, important pages mean nothing to you if they
don't match your query. So, Google combines PageRank with sophisticated
text-matching techniques to find pages that are both important
and relevant to your search. Google goes far beyond the number
of times a term appears on a page and examines all aspects of
the page's content (and the content of the pages linking to it)
to determine if it's a good match for your query."
purpose of this article is to document the pervasive myths, correct
and clarify the definition by Google, correct the inaccurate PageRank
information visible on many Forums, and the unwarranted obsessive
nature that many folks have about PageRank. In essence, PageRank
does not work the way you might think after reading the Google
Linking to other sites using PR (PageRank) as the determining
factor and or any factor in your decision
This is a false assumption. Don't waste your time using the Google
PR has nothing to do with where your site is listed in
a given search. Want some proof? Drill down to some of this sites
Directory pages which opens in a new window, extract a few
keywords and search. In some cases this site is in the top 5 listings
and my page is PR2. Still not convinced? Fasten your hard disk.
Run a search for "free webmaster tools" and you will
see that this site is currently listed in the top 6 and the PR
for my home page is only 6.
Reciprocal linking and linking guidelines
You should link to another site because it provides quality content
complementary to your own, enhances and helps your visitors, propagates
your "brand", and has the potential to provide both
you and your link partner with targeted traffic. I've been using
this criteria for a number of months on this site with absolutely
no regard to PR. The net result is my Google traffic is up over
100% and so are my PageViews and unique visitors. Our own Barter/Trade
Links Forum has provided thousands of Webmasters with link
partners, which enhances both parties targeted traffic.
Their are no shortcuts or tricks to this procedure. You need to
examine the other site, reject "Link Farms", "Off-Site
Link Services", "TopSites", and any site who has
a "links" page which does not branch from the sites
home page. What about "bad neighborhood" sites which
have a gray PR bar? If you take my advice and spend the time to
visit the other site, you will spot some of these "Spam"
kings and reject them without the use of the Toolbar. If a few
slip through, don't worry. I have no evidence and neither do you
that Google will ban your site for linking to an unrelated "Spam"
site nor am I concerned because I spend the time to examine the
site using the criteria I mentioned.
What is the value of PageRank?
Google uses PR in it's Directory
listings. The default listings in a given Category
is initially sorted by PR. This Directory uses data from ODP (Open
Directory Project) which is also known as DMOZ. You can't
determine the actual PR number but you can view the PR bar and
ballpark the number. I consider this PR sort of limited value.
Given the fact that most surfers don't drill through the Directory
to reach your site. On this site, only about 15% of the Google
referrals originate from the Directory. Does Google update these
sorted PR listing? The evidence is inconclusive.
Want some proof to support the claim that PR may in fact never
change in the Directory? My longtime friend, Ryan Adams, of ClickQuick
fame used to have a fantastic site but because of time constraints,
the site has not been updated or any page changed in over 1.5
years. ClickQuick is still
listed as number 3 in the Google Directory with a PR6 and
as one of his link partners, I can tell you that traffic from
my old link on his home page has experienced a 400% reduction.
Perhaps this is an isolated incidence as I have other examples
where new sites move up in PR and eventually reach the sorted
list as not all sites are sorted by PR. My point is that a higher
listing in the Google Directory because of your sites PR is still
of little concern/value and you can and should improve your site
for Google with new content, rather than obsessing over PR.
Have you ever wondered why the PR number is not available in the
Directory (even though the data is fetched) and why you must
use the Google "Advanced Features" Toolbar, which tracks
your surfing habits to obtain the PR number? I don't read minds
but this procedure is a mystery to me. Is this a marketing ploy
to collect your surfing habits to enhance the advertising sales
of Google? I don't think so, since so few surfers actually use
the Advanced Features Toolbar. Frankly, the small percent of folks
who use this version of the Toolbar are SEO geeks and very teckie
Webmasters. My own surveys of regular surfers indicate 90% of
them never use the Advanced Features Toolbar and never use a PR
value as a criteria on bookmarking the site and making it one
of their favorite stops.
important to remember that everything Google does is secret and
in constant flux. No Webmaster (including me) or any SEO geek
can tell you with 100% certainty exactly the way PR or a SERP
(Search Engine Results Page) work. I say this after spending over
100 hours in research to create this article. PageRank is but
one of perhaps 100 different factors which Google may use to determine
exactly where your listing will appear in a given search. That's
all that matters, top 10-20 placement in a search. It's best to
view PR as a "very raw" metrix and most importantly,
an automatic result of proper site construction, maintenance,
and SE optimization.
What I can tell you with absolute certainty is to use common sense
from a "user experience" perspective and that sites
should be built using three factors in the exact order
1. Appropriate Design including usability and advertising
2. Compelling content updated on a regular basis
3. Optimized for Search Engines and Directories
Forget PR, build your sites in this order and Google will reward
you with targeted traffic.
article is ©2003 by Free-Webmaster-Tools.com/Published
Perfection. All rights reserved. Reproduction in any form is prohibited.
Stuff: Google and PageRank are trademarks of Google
Technology Inc. geek/talk @ GeekVillage.com and or Free-Webmaster-Tools.com
is not associated with Google, has never spoken to them, and has
no direct or indirect relationship with Google.
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